India is substantially growing as an international healthcare hub, with more and more patients visiting hospitals in India from abroad. The process has increased the catchment area for hospitals significantly
Better relations with foreign countries are also impacting this inflow positively. Hospitals have now transcended into more non-traditional marketing methods like SEO and content visibility to reach out to the global customer base.
Staying competent in the sector is no longer limited to digital presence and reach, it has transcended beyond. Organizations and brands are now focusing on connecting with associations and experiences of customers, through targeted digital marketing strategies that enable sustainable growth. Content and SEO has emerged as clear strategy for companies in this sector.
The strategies followed by such Growth oriented companies could be summarized into 3 main categories and the first category is primarily based on SEO.
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