Why is there a boom in LinkedIn Personal Branding in South Africa?

LinkedIn personal branding in South Africa is becoming a very common trend amongst job seekers and thought leaders. There are around 660 million registered users on LinkedIn, out of this close to 90 million of these users are senior level influencers and 63 million are holding decision making positions. LinkedIn is an effective platform for SME’s and job seekers as well. For SME’s LinkedIn is an excellent platform for reaching out to potential customer and generate leads, for job seekers it is a potential platform to be available and reach out to recruiters. LinkedIn personal branding in South Africa is now a necessity for job seekers as well as businesses and is showing great potential for personal branding as a thought leader in our area of specialization.