The information explosion over social media has given rise to micro-influencers and content creators that inspire others in their areas of expertise or specialization. Earlier personal branding was mostly done by known celebrities and athletes, however today a niche of influencers and content creators have emerged, who are considered as thought leaders of specific subjects.
Companies and individuals have started personal branding initiatives on LinkedIn to promote and position their brand ambassadors or personal brand as thought leaders and influencers. A LinkedIn personal branding agency knows the ropes of the trade and can help in building your personal brand through the following activities:-
Creating a custom personal branded banner with a compelling call to action headline.
Writing an all-star profile and promoting you as a thought leader in your specific subject area.
Optimizing your LinkedIn profile content to get organic traffic from your target audience to your profile.
Ghost-writing well researched expert articles in your area of specialization that can promote your personal brand, influence and reach.
Providing better reach for your articles and content on LinkedIn.
Managing your LinkedIn page and growing your network connection of targeted audience by sending personalized invitations.
Creating custom infographics or graphic posters/posts and wishes with personal branding, that you can share with your network.
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