Increase Online Leads
Client: Video Production Company.
Challenge: The company wanted to reach out to Event Managers and generate leads for their budget video production services.
Solution: A targeted tactical LinkedIn campaign was launched, which lasted for 10 days.
Outcome: The campaign generated 20 hot leads in a span of 10 days.
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Increase CTA
Client: Wellness Center
Challenge: The Wellness Center and SPA wanted to promote a launch discount coupon for newly introduced chocolate therapy that was targeted to upper-class women
Solution: Local tactical campaign on social media pages with targeted demographics was executed.
Outcome: The client was able to generate substantial CTA with an ROI of over 230%
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Increase Brand Awareness
Client: Educational Institution.
Challenge: A recently operational educational institution wanted to promote their Kinder Garten admission announcements.
Solution: A social media campaign including video testimonials about their already established branch was created and targeted to working couples.
The campaign was executed through several specific influencer pages with high engagement.
Outcome: Campaign generated over 500 plus enquiries.
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Improve Search Ranking
Client: Dental Clinic
Challenge: The clinic was experiencing very low footfalls despite of having a content rich website and social media campaigns.
Solution: SEO optimization and Google my business account set-up was executed to improve search ranking.
Outcome: The clinic started experiencing sustainable footfall growth and achieved an average footfall growth of 35% in a span of 3 months.
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Demographic Reach
Client: Apparel Brand
Challenge: The client launched an exclusive T-shirt brand catering to XXL and XXXL size and wanted to do a campaign to promote their brand.
Solution: A target segment influencer endorsed brand awareness campaign was executed in Social Media channels and local Cinemas.
Outcome: In six months time, the client experienced a footfall growth of over 120% since launch.
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Brand Positioning
Client: Health Club
Challenge: The client is a recently established local health club for the elite business class and required to position their club for the highly influential customers.
Solution: A target segment influencer endorsed brand positioning tactical campaign was executed in Social Media channels, alongside a strategic online PR campaign.
Outcome: The club closed the year with premium memberships of over 45% more than their target expectations.
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Change Brand Perception
Client: Real Estate Developer.
Challenge: As Dubai was slowly recovering from the economic slowdown, distrust about real estate investments were wide spread, as many real estate developers had closed down business and fled the country with investor’s money and few other developers couldn’t deliver as promised. The client wanted to launch their new affordable project during this period.
Solution: A series of subtle brand endorsed targeted online PR campaigns were executed through Social Media and online news portals for a period of over 6 months. During the campaign a few of the past successful client projects were also showcased to build trust towards the brand and to showcase the brand as a trusted leader in the sector.
Outcome: The client was able to create a trustworthy position during this period and successfully sold their off plan project that was launched post the 6 months campaign.
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Increase Brand Equity
Client: Real Estate Developer
Challenge: The client had launched numerous residential apartment projects, however the marketing initiatives were done in silos and hence the parent developer brand affiliation with the developments were weak. The client wanted to occupy the digital space amongst reputed developers.
Solution: A promotional and PR social media campaign with testimonials and the concept of “one family” was executed.
Outcome: In 3 months time the Top of the mind recall of the developer amongst general public increased by 60%.
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Behaviour Change
Client: Government Entity
Challenge: The client was actively involved in the process of creating awareness among people for minimizing usage of plastic bags for shopping
Solution: A strategical long term campaign with influencers and local celebrities was executed through social media, that promoted the convenience and benefits of using reusable cloth bags.
Outcome: Local plastic bag sales saw a decline of 40% in a span of 6 months.
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Higher Conversion Rates
Client: Electric Scooter Dealer
Challenge: The client launched an electric scooter series, however the public was reluctant to accept the new technology, which impacted their conversion rates.
Solution: Research was conducted to understand the reasons for not buying electric scooters. Based on the findings a 90 days influencer endorsed strategic online PR campaign alongside their promotional activities was executed.
Outcome: The client had received over 4500 enquiries by the end of the campaign. With a conversion rate of 20%, an increase of over 13%.
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Promote Brand Advocacy
Client: Asset Management Company
Challenge: The client was facing challenges with low occupancy rates of around 45% in their off the city master community.
Solution: The social media pages was activated with tenant video and comment testimonials and community event videos. A campaign was also run, in which the existing tenants were offered rent waivers for successfully recommending the community to their acquaintances.
Outcome: In six months time, the client was able to increase the occupancy rates to 75%.
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Increase Brand Engagement
Client: Destination Development Company
Challenge: The client approached us to provide a solution for increasing footfalls to their elite class beach front retail destination.
Solution: Regular tactical promotional campaigns and online activities were organized through social media platforms. A fun destination app was developed, which was linked to the online activities for attractive discounts and redeem points that could be used at the destination partners.
Outcome: In six months time, the client experienced a growth of over 30% increase in footfall to the destination.
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